Anime Expo – Merchandise

Blind partnered with Anime Expo to rebrand their 2017 event. With that, came an opportunity to design custom merchandise– shirts, hats, collectibles, and gear for those on the go. Using a mix of anime and manga inspired graphics, Blind helped the brand create new exclusive merchandise to open up revenue opportunities for the event. The collaboration yielded a 200% increase in sales of merchandise from the previous year and sold out 11 of the 15 SKUs.

Exclusive Gear



To keep AX fans looking fresh year round, we designed a series of exclusive shirts and hats. This included custom lettering, graphics, and details that reflect the rebrand.




We created the packaging for Anime Expo’s first-ever collectible vinyl toy, Max.
To commemorate the event, we also designed a set of enamel pins featuring AX’s original characters.



Client: SPJA
Creatives: Yohanes Fadillah, Dino Martin, Meg Tsuruda, Jon Baumgardner
Production Company: Blind

Executive Creative Direction: Chris Do
Executive Director: Matthew Encina
Director: Chris Do
Executive Producer: Scott Rothstein
Art Director: Jaime Van Wart
Senior Designer: Sang Chung
Project Manager: Daisy Zarazua
Designers: Emily Xie, Minhye Cho, Mark Caasi